Fundraising for youth football
Ok, you are nasty because you heard the terrible word that all youth football coaches hate, raise funds. Unfortunately, some of us young football coaches have to participate and sometimes even launch fundraising projects. Probably what bothers us most is that we train youth soccer.
It costs a lot of money for young people to run, much more than anyone who would do day-to-day operations. There is equipment, insurance, field rental, film and video, advertising, print, telephone, web, awards, business people and food just to get you started.
There are always children who cannot afford to play, so scholarships are also a cost to you. If you are planning to play in a state tournament, this is a completely different universe. Most of the trips we took our kids cost an average of $ 25,000 per team, transportation, hotel and food add up really fast, even if you do it cheaply. So what I do fundraising is a necessary evil for programs and an absolute necessity for teams that travel.
This year at the Pop Warner and AYF State Championships in Florida, I interviewed about 70 youth coaches and asked them what were the first three challenges their team faced this year in their effort to get to Florida. Over 90% of coaches raised funds in their three. In fact there were teams and kids who were falling behind because they couldn't afford the trip. Needless to say, fundraising is not an isolated problem, it is something we all struggle with.
When looking at fundraising consensus, are we all that we want something that doesn't require a ton of work, is short on time, and well worth it. As the founder and chairman of two different organizations, I can tell you that we tried them all, some worked pretty well and others were real bombs. How many of them have air conditioning in your office at 90 degrees and see a pallet of newly arrived chocolate candies melt into a horrible mess? How many of you moms with sticky ring guys ran into that money? How can your children not make money because your older brother stole money from Junior? How many adults have called the office and wondered where their cheese cakes ordered and paid for the shelter two months after you sent your kids out with them?
Here are some ideas that worked well for some of our readers:
Kids buying toy jerseys. The jersey costs $ 20 with the name on the back, you sell them for $ 75, highlighting you $ 55 per jersey. You collect about $ 1,250 per team.
Kroger Affinity Program In the Cincinnati area, Kroger offers an affinity program. You invest dollars in a Kroger card, and 2% of your purchase goes to your program. One team I know raised over $ 3000.
PDP – They run a letter-writing campaign for you, there's nothing to sell, no delivery to do, no collections to worry about, it's pretty pain-free.
Discount Cards. Most card discount programs have discounts of 20% off, or buy them from your local publishing companies. Tickets usually cost $ 10 or $ 20, with the organization retaining half the funds. Most of these companies will allow you to put your team name, image and schedule on the cards. One program I knew raised over $ 8,500.
They are not such great programs, and although these companies and programs can be fantastic and work for many, they were not my cup of tea or for my readers.
Frozen cookie dough. Getting money back and then taking out a frozen cookie from dough and customers was a nightmare. I still have bad dreams about that year, and it happened back in 2000.
Candles – Having boys and coaches selling candles for $ 20 a pop went over like a lead balloon.
Car Wash – Although the huge car wash cars where you rent large car wash beds can bring some $ 1,000 to $ 1,500 to some, most of the payout is pretty small on weekdays.
It doesn't feel comfortable sending kids to sell something my grandma doesn't really need, why not just ask for donations? I'm a big fan of affinity programs where mom and dad are already spending emergency money while the organization benefits, like the Kroger program. The same goes for discount cards, they are paid for and include in your program some of the information contained in your fan wallet.
If you have players in need and want to refine your numbers, start thinking about fundraising before the season starts. If you're planning an out-of-town trip, you better start planning for now, it's pretty hard to raise $ 25,000 a week, two or even a month or two after the season starts.